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Flavio Almeida

Martial Arts & Brazilian Jiu-Jitsu




Flavio Almeida, based in Scottsdale, AZ, is the CEO of Gracie Barra North America and is a Martial Arts and Brazilian Jiu-Jitsu instructor with a keen sense for leadership.

When Flavio was 13 years old, he began training in Brazilian Jiu-Jitsu under the instruction of his older brother Ricardo. The brother’s father wanted them to train in Martial Arts in order to learn how to protect themselves and deal with any possible bullying. Ricardo began his training a year before Flavio and joined Gracie Barra where he trained under Master Carlos Gracie Jr. When Ricardo’s first year was finished, he convinced Flavio to join the kid’s program at Gracie Barra.

Later, in 1993, one of Flavio’s main instructors invited him to participate in his first tournament, the Rio de Janeiro state championship. Flavio found this first competitive experience thrilling, scary, and empowering. In his first tournament, Flavio emerged the champion. This initial win set Flavio up for a successful career as an athlete.

With Jiu-Jitsu being an individual contact sport, there is a high level of accountability on wins and losses. This level is attributed to how a person plays and how they play is a direct result of how much they’ve trained and retained from their coach and training partners.
When a person wins under those circumstances, that can be a huge confidence booster. Conversely, losing can sometimes be tough to take but it challenges you to take ownership, learn from your mistakes, and move on to meet the next challenge.

For the last 25 years, Flavio Almeida has been practicing Brazilian Jiu-Jitsu and views himself as a student first. Meanwhile, Flavio instructs others, coaches them, and does most of his training in Phoenix while still traveling to teach, train, and compete on the global scale. Flavio believes that Jiu-Jitsu changes lives and he his driven to do for others what Jiu-Jitsu has done for him. Furthermore, Flavio believes that everyone can benefit from experiencing and practicing Jiu-Jitsu in the format that is the most appropriate for their current needs and aspirations.

Brazilian Jiu-Jitsu is one of the fastest growing sports in the world, fueled by the tandem efforts of the UFC and the incredible work done by Jiu-Jitsu professionals positively promoting the sport as an activity that promotes strong values, bringing families together and strengthening communities.

To learn more about Martial Arts, Brazilian Jiu-Jitsu, and Flavio Almeida’s insights and perspectives, be sure to check back often for his newest updates!